As the manager of the Nigeria Professional Football League, LMC has announced one of the country’s leading betting brands, Bet9ja, as a sponsor and partner ahead of the 201/2022 season.
The deal was announced by the league board on Wednesday, but the announcement did not take into account the length of the sponsorship deal, details of the terms of the contract and the benefits of the amount the betting company brings into the league.
However, organizers noted that “more details about the partnership will be announced at the formal unveiling ceremony, which will be held on a date to be announced shortly.”
In its release, the LMC said it has “forged a multi-year partnership for the NPFL with Bet9Ja, Nigeria’s leading betting and gaming brand. The deal starts from the 2021/2022 NPFL season.
“Under the auspices of the deal, which was concluded by the parties in June 2021 after lengthy negotiations with Nidayo Sports Marketing as advisor to the parties, Bet9Ja will register as an” Official supporter / sponsor of the NPFL in the context of the betting and “Ganung category. “
As part of the sponsorship agreement, Ber9Ja has the right to merge with the NPFL and the participating clubs and benefit from branding placements at all venues, events, programs and digital channels of the NPFL.
Bet9ja will also be featured on NPEL game broadcast and NPFLTV channel content among other exciting results.
For their part, Bet9ja said: “We are very excited about the partnership with the NPFL, which is obviously progressing and becoming increasingly influential and popular, especially given the opportunities presented by the creation of NPFLTV and the ever-increasing competitive nature of the NPFL games”
“Bet9a undoubtedly values LMC’s vision towards the NPFL and is excited to be part of this exciting project. Our strategy has always been to stand out from the crowd and offer our customers and partners excellent value. This is a partnership that is geared towards achieving these goals and is designed to last. “